Top Oil Service Companies To Watch For 2015: Points International Ltd (PCOM)
Points International Ltd. provides a range of e-commerce and technology services to loyalty program operators using. These services consist of a range of e-commerce services (referred as its Loyalty Currency Services) that enable the sale of loyalty currencies (such as frequent flyer miles, hotel points and credit card points), both retail and wholesale. The Company also offers a reward management Website referred to as Points.com. The majority of the Company's loyalty program partners operate in the United States. It also has a European customer base. It has three wholly owned direct subsidiaries: Points.com Inc., Points International (UK) Limited, and Points International (U.S.) Ltd. The Company's services are generally delivered through Web-enabled e-commerce solutions. Points.com offers members of multiple loyalty programs the ability to track and manage their loyalty currencies. Advisors' Opinion:- [By Hank Coleman]
Anna Subbotina/Shutterstock You may not be fully aware of it, but you're probably sitting on your own personal treasure hoard: a stash of airline miles, hotel points or reward points you've earned through your credit cards. According to statistics compiled by Points.com and its parent Points International (PCOM), a company specializing in helping consumers trade, exchange and redeem reward points, the average American is hoarding more than 61,000 reward points through various programs. Americans have more than 2.65 billion loyalty memberships -- almost 10 per person. This would be fine if we were spending those points -- but we're not. According to Points.com, only 16 percent of us redeem the points that we earn each year. Why do we love reward points? Is there a danger in hoarding them? What should we do with our points as our balances continue to grow? Why Do We Love Reward P! oints So Much? Getting something for free is a big allure of reward points and loyalty programs. I love that my airline-branded credit card allows me to check a bag for free. Companies view reward programs as marketing by gamification. If businesses can make patronizing them into a game for their customers, they'll be more likely to do what it takes to advance to the next level. And of course, these programs inspire brand loyalty. I'm a huge fan of Fitbit. I'm always striving for the next badge or level with my fitness goals through the site and its devices. I'm also addicted to checking in to the places that I frequent on Foursquare. It drives me crazy when someone ousts me as the mayor of one of my favorite haunts. Gamification is going on with reward points themselves. Companies have found that we desperately want to get to the next level of rewards. That's why companies have different colored credit cards and exclusive levels that offer even more freebies to loyal customers -- though usually for a price. And we are dreamers. We dream that our frequent flyer miles and hotel rew
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